Every Brand Has a Story — Trademart x Mayu

At Mayu, we believe in the power of visual storytelling — and our recent collaboration with Trademart is a perfect example of that philosophy in action.

Trademart is the largest B2B buying platform in Europe, where thousands of retailers, interior professionals, and stylists come to discover, connect with, and buy from a diverse mix of brands. Located in Brussels, Trademart brings together the pulse of wholesale fashion, interior, kids, and more — all under one roof.

When Trademart launched their inspiring new campaign, “Every Brand Has a Story”, they asked us to bring their message to life with dynamic photo and video content. This campaign shines a light on the unique stories behind the brands that fill Trademart’s halls — from established labels to rising entrepreneurs — highlighting not just their products, but the people, passion, and purpose behind them.

We captured:

• Authentic interviews and portraits with brand founders and representatives.

• Behind-the-scenes brand moments inside Trademart’s iconic venue.

• Energetic, emotional video clips that tell the story behind the campaign.

Our goal was to reflect Trademart’s commitment to entrepreneurship and innovation while staying true to our own visual signature: warm, human, and professional.

📍 View the full campaign on Trademart’s pressroom: Every Brand Has a Story

Looking to create high-impact content for your next campaign? Let’s talk.